Writing a Great Introduction

Writing a Great Introduction

Writing an introduction or objective that conveys your strengths and motivation can be a critical part of the job search, especially in today's competitive environment.  Too often, job seekers fall back on flat language and generic phrasing when creating their objectives, and that's good news for you.  It means that a powerful, well-considered objective will set you apart from the crowd right from the start.

The most important thing to remember is that your objective statement shouldn't just convey what you want.  Employers are far more concerned with what you're going to offer them than they are with your personal goals.  So, while your competitors are writing about how they'd like to "secure a position as a graphic designer with a small advertising agency," you should be telling recruiters and prospective employers what you want to do and how it's going to benefit them.

To construct the most powerful objective possible for a given position:

  • Keep it Concise: The objective is your first opportunity to capture the attention of a recruiter or Human Resources professional; don't let the information you truly want to convey get lost in unnecessary fluff.  Get to the point.
  • Make it Specific: One of the reasons so many resume objectives are so vague as to be useless is that job seekers are relying on a single objective for every resume, or a whole category of applications.  Construct a specific objective for each position, tailored to the job, the company and the way your skills will fit their needs.
  • Use Active Language:  Convey your motivation, energy and eagerness to get to work by using action-oriented language rather than flat, passive phrasing.

Let's try putting that advice to work for our graphic design applicant with the generic objective above. One stronger objective for that candidate might be "To put my 5 years of graphic design experience, creativity and quick turnaround time to work for a small, fast-paced agency."  Remember, though, that the strongest objective will be tailored both to what you have to offer and to the specific position. There's no template for personalization!

Because most of your competitors don't give writing an introduction or objective much thought, this small piece of your resume offers a big opportunity to set yourself apart from the crowd.  Take the time necessary to craft an objective that lets recruiters know why you're the right candidate for this particular position.


Need more help?  See a demo here:  http://youtu.be/NuWQxppPjjs

8 Days to completing your eResume™

  1. Writing a Great Introduction
  2. How to Take a Professional Head shot of yourself
  3. Creating an effective YouTube video for yoru eResume™
  4. Tips on Answering the most common Interview questions
  5. Job References - How to get the best recommendations
  6. Tips for writing an effective resume
  7. Supporting documents for your eResume™
  8. Marketing your eResume™